# Muhammad Bilal, Shopify Plus Developer

> Muhammad Bilal is a Shopify Plus developer with 5+ years building custom themes, checkout extensibility, Shopify Functions and private apps for growing DTC brands. Available for remote contract, freelance and full-time work.

I'm Bilal, a Shopify developer. For the past five years I've been building storefronts for growing brands: custom themes, checkout logic and private apps. Most of my work is invisible to shoppers, and that's the point. Pages load fast, sales go live on time, and checkout simply works.

Availability: Open to Shopify Plus and Shopify 2.0 projects: contract, freelance or full-time, fully remote.

## Contact

- [WhatsApp](https://wa.me/923448725393?text=Hi%20Bilal%2C%20I%20found%20your%20portfolio%20and%20have%20a%20Shopify%20project.)
- [LinkedIn](https://www.linkedin.com/in/bilalarshad786)
- [Contact section](https://buildwithbilal.dev/#contact)

## Featured project

- [DOONAILS case study](https://buildwithbilal.dev/work/doonails/): Lead Shopify Plus engineering for six regional storefronts, delivering custom commerce functionality, theme enhancements, and performance improvements while maintaining design consistency across independent codebases.
  - Theme Development: Liquid architecture, custom sections, metafields & dynamic templates.
  - Custom Functionality: Bundle configurators, cart extensions & subscription purchase flows.
  - Discount Engineering: Shopify Functions, conditional discounts & automated offers.
  - Multi-Store Management: Six independent codebases, cross-market consistency & controlled deployments.
  - Conversion Rate Optimization: A/B testing, PDP optimization, conversion funnel analysis & GA4 event tracking.
  - Frontend Performance: Core Web Vitals, JavaScript execution & third-party script optimization.

## Selected work

- [The Oodie](https://buildwithbilal.dev/work/the-oodie/): Apparel · 6 regional stores. Theme work across six regional storefronts that share one design, keeping sections, templates and releases consistent between markets. Live store: https://theoodie.com/
- [Ridge](https://buildwithbilal.dev/work/ridge/): Everyday carry · DTC. Front-end Shopify engineering for a high-volume DTC catalogue of wallets, rings and tech accessories. Live store: https://ridge.com/
- [True Classic](https://buildwithbilal.dev/work/true-classic/): Menswear · DTC. Product page engineering for a variant-heavy catalogue: size, length, hem, pack quantity and colour selection in one buy box. Live store: https://www.trueclassictees.com/
- [Wildfang](https://buildwithbilal.dev/work/wildfang/): Apparel · DTC. Shopify theme development for a fashion brand with campaign-led, editorial landing pages. Live store: https://www.wildfang.com/
- [Ryze](https://buildwithbilal.dev/work/ryze/): Supplements · Subscription. Shopify development for a subscription-first supplement brand running promotion-heavy seasonal campaigns. Live store: https://www.ryzesuperfoods.com/
- [Created Co.](https://buildwithbilal.dev/work/created-co/): Drinkware · Lifestyle. Theme development for a drinkware brand with a wide colour and size matrix across its product lines. Live store: https://created.co/
- [Detour Sunglasses](https://buildwithbilal.dev/work/detour-sunglasses/): Eyewear. Shopify development for a performance eyewear catalogue with fit filters and product carousels. Live store: https://www.detoursunglasses.com/
- [Primo Golf Apparel](https://buildwithbilal.dev/work/primo-golf-apparel/): Golf apparel. Shopify development for a golf apparel brand with seasonal collections and bundle deals. Live store: https://primogolfapparel.com/
- [Eczema Clothing](https://buildwithbilal.dev/work/eczema-clothing/): Apparel · Personal care. Shopify development for a specialist clothing brand with a deep, multi-category catalogue. Live store: https://eczemaclothing.com/
- [Svens Island](https://buildwithbilal.dev/work/svens-island/): Skincare · 6 regional stores. Theme work across six regional storefronts for a natural skincare brand. Live store: https://svensisland.com.au/
- [Hollywood Skin](https://buildwithbilal.dev/work/hollywood-skin/): Skincare · Supplements. Shopify development for a multi-language, multi-currency skincare and supplement store with goal-based shopping and bundles. Live store: https://www.hollywoodskin.com/
- [Barton Watch Bands](https://buildwithbilal.dev/work/barton-watch-bands/): Accessories · DTC. Shopify development for a watch strap brand with a large compatibility-driven catalogue and a rewards programme. Live store: https://www.bartonwatchbands.com/
- [Hides Leather](https://buildwithbilal.dev/work/hides-leather/): Leather goods. Shopify development for a full-grain leather goods brand running international storefronts and timed sale campaigns. Live store: https://hidesleather.com/
- [Fenominal Fragrance](https://buildwithbilal.dev/work/fenominal-fragrance/): Fragrance · DTC. Shopify development for a German fragrance brand selling scent combinations and perfume bundles. Live store: https://www.fenominalfragrance.com/
- [Made in Perth](https://buildwithbilal.dev/work/made-in-perth/): B2B · Wholesale. Shopify development for a B2B wholesale ordering platform with gated, login-first access for venues. Live store: https://madeinperth.com.au/

## Also worked on

- [Disrupt Sports](https://branded.disruptsports.com/)
- [Toby Outfit](https://tobyoutfit.com/)
- [Laphont](https://laphont.com/)
- [Bbaby Suleman](https://bbabysuleman.com/)
- [StarFire Direct](https://starfiredirect.com/): PDP redesign
- [13 Seeds](https://13seeds.com.au/)
- [Edible Beauty Australia](https://ediblebeautyaustralia.com/)
- [TooneyTeez](https://tooneyteez.com/)
- [Dominion Markets](https://www.dominionmarkets.com/): Forex & crypto

## Services

- Custom Theme Development (Liquid · OS 2.0): Section-based Liquid themes built from Figma, with JSON templates and metafield-driven content your team can edit.
- Checkout Extensibility (Shopify Plus): Checkout UI extensions, Shopify Functions for discounts and delivery rules, and migrations to Shopify Plus.
- Custom App Development (Remix · GraphQL): Embedded apps in Remix and React on the GraphQL Admin API, with admin and theme app extensions.
- Performance Engineering (Core Web Vitals): Lighthouse and CWV audits: render-blocking scripts, image delivery and app bloat, fixed at the source.
- CRO & Experimentation (A/B testing): Split tests and landing-page iterations, measured through GA4 and Meta Pixel events.
- Integrations & Data Modelling (APIs · Metaobjects): Searchspring and third-party APIs, plus Metafields and Metaobjects for structured, reusable content.

## Experience

- 2024 – now: Shopify Plus Developer, DOONAILS. Contract, remote (Germany). Six stores: themes, promotions, CRO.
- 2021 – 2024: Senior Shopify Developer, Devify Labs. Client store builds from brief to launch, themes, app and API work. Mentored junior developers.
- 2023: Shopify Developer, Ecom Experts. Canada-based Shopify Plus agency. Store builds and optimization.
- 2019 – now: Freelance, Upwork. Shopify work for direct clients, alongside full-time roles.

## FAQ

### Who is Muhammad Bilal?

Muhammad Bilal is a Shopify Plus developer with more than five years of experience building storefronts for growing brands: custom Liquid themes, checkout logic, Shopify Functions and private apps.

### What Shopify services does Bilal offer?

Custom theme development (Liquid, Online Store 2.0), Shopify Plus checkout extensibility, custom app development in Remix and React on the GraphQL Admin API, performance engineering for Core Web Vitals, CRO and A/B testing, and integrations with Metafields and Metaobjects.

### Which brands has Bilal worked with?

DOONAILS, The Oodie, Ridge, True Classic, Wildfang, Ryze, Created Co., Detour Sunglasses, Hollywood Skin, Barton Watch Bands, Hides Leather and others: 25 brands and more than 40 storefronts in total.

### Does Bilal work on multi-store and multi-region Shopify setups?

Yes. At DOONAILS he leads Shopify Plus engineering for six regional storefronts, each with an independent codebase. He has also done theme work across six regional storefronts for The Oodie and for Svens Island.

### Is Bilal available for new projects?

Yes. He is open to Shopify Plus and Shopify 2.0 projects on a contract, freelance or full-time basis, working fully remote.

### How can I contact Bilal?

Message him on WhatsApp, send an email, or connect on LinkedIn using the links in the contact section of this site.

## Optional

- [Home page](https://buildwithbilal.dev/)
- [Sitemap](https://buildwithbilal.dev/sitemap-index.xml)