Muhammad Bilal

FEATURED PROJECT · CURRENT CONTRACT

DOONAILS

Lead Shopify Plus engineering for six regional storefronts, delivering custom commerce functionality, theme enhancements, and performance improvements while maintaining design consistency across independent codebases.

  • 6 Storefronts
  • Shopify Plus
  • 2024 — Present
DOONAILS storefront home page
Home page of the DOONAILS storefront.
  • STOREFRONT

    Theme Development

    Liquid architecture, custom sections, metafields & dynamic templates.

  • COMMERCE

    Custom Functionality

    Bundle configurators, cart extensions & subscription purchase flows.

  • PROMOTIONS

    Discount Engineering

    Shopify Functions, conditional discounts & automated offers.

  • OPERATIONS

    Multi-Store Management

    Six independent codebases, cross-market consistency & controlled deployments.

  • OPTIMIZATION

    Conversion Rate Optimization

    A/B testing, PDP optimization, conversion funnel analysis & GA4 event tracking.

  • PERFORMANCE

    Frontend Performance

    Core Web Vitals, JavaScript execution & third-party script optimization.

MORE WORK

Other storefronts

Have a store that needs work?

Open to Shopify Plus and Shopify 2.0 projects: contract, freelance or full-time, fully remote.

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